I’m kind of obsessed with doing things that make sense. Not perfection. Just clarity, efficiency, and results that actually work.
You’ll usually find me fishing, walking, hicking or doing sport like
I love traveling and meeting new cultures. I’ve lived in Portugal, Malta, and Colombia, and I speak four languages:
I started with coding.
But pretty quickly I realized something:
it’s not just about building things, it’s about how people use them.
That’s where layout, structure, and user experience started to matter more to me than pure code.
Before this, I did a bit of everything, anti-fraud agent, tour leader… different paths, but all of them taught me how people behave, decide, and interact.
I moved toward WordPress and Elementor because they’re flexible, efficient, and allow me to focus on what really matters: solving problems.
I joined Webtec in early 2021 as a designer.
Over time, I moved into senior roles, then into production leadership and today I cover the position of Head of Production, Design & QA.
I’ve completed multiple certifications through UXcel, focused on UX, product thinking, and design systems.
