Practical writing on why websites underperform, what a build actually costs, and how to hire someone you won’t regret. No jargon, no theory for its own sake — just what I’ve learned making sites earn their keep.
Template, freelancer, or agency: what each really costs you.
The sticker price is the smallest part of the decision. What actually separates the three options is who carries the thinking, and what happens six months after launch.
Your website gets traffic but no leads. Here’s what’s actually broken.
If visitors arrive and nothing happens, the problem is almost never traffic. It’s that your page never asks for anything, asks too early, or asks for too much.
