An open contact form generating more junk than business, adding extra work.
The brief was a redesign and a spam problem. The real problem was that nobody could tell the difference between a buyer and a bot until a human had read every message.
Nine steps, one question each, under a minute. The screenshots below are from the live Italian-language product; captions are translated.
A long form is not a cost if every question visibly serves the person answering it. Progress and time remaining are shown on every step, every question offers an escape hatch, and nothing is asked without a reason the couple can see. That is why a nine-step form outperforms a one-field box.
Every completed flow writes into a GDPR-compliant dashboard the client controls. Compliance was a build constraint here, not a feature to advertise.
The header tiles track the operational view: total leads, last thirty days, urgent enquiries inside three months, marketing consent rate, the most requested budget band, and failed webhooks — so the client can see at a glance whether the pipeline is healthy and whether the system itself is working.
The lead system shipped alongside a full redesign to the client’s new brand.
Clients will understand what you offer. You’ll stop wasting time explaining.
Your brand will finally feel aligned with your value – and your business will grow.
