La Tech Made in Italy

Team Involved

Strategy, Design & Project Management: Myself

Development Support: Developers

Work included

Website Redesign

CRO - Conversion Rate Optimization

Client Portal / Dashboard Integration

Custom Template Creation

Migration to WordPress/Elementor

Tools

WordPress

Elementor Pro

WP Rocket / Speed Plugins

WooCommerce

Stripe / Payment Integration

Crocoblock / JetEngine

JetFormBuilder

JetSmartFilter

Members plugin

Custom Code (HTML/CSS/JS)

The Problem

The client raised a few functionalities not working properly:

Users could register instantly without approval
Users could not modify their software posts
Software submissions were published without moderation

The platform was growing, but without a system to manage that growth.

Project Goals

Introduce a structured approval process
Protect the platform from spam
Maintain all existing content and data

In short: evolve the platform without breaking what already worked.

My Approach

Instead of rebuilding from scratch, I took a controlled migration approach.

Strategy First

Mapped the full user journey
Identified weak points in the registration and submission flow
Redesigned the approval logic before touching visuals

Migration

Migrated the existing site to preserve content and SEO value
Structured a new system without losing what was already built

System Implementation

Built a custom Software CPT using JetEngine
Created structured submission forms with JetFormBuilder
Implemented admin approval for: User registrations, Software publications

The result was a controlled, scalable platform, not just a redesigned website.

The Result

Modern layout
Controlled user registration
Moderated software submissions
A scalable content system
The client has full control and autonomy over adding podcasts, moderating users, and software ads.
Users have full control over their profile and software posts and can edit them.

The platform moved from “open and vulnerable” to “structured and protected.”